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Social Media Specialist

Location: 

Trenton, NJ, US, 08648

Requisition ID:  3553

About Northstar New Jersey Lottery Group:
Northstar New Jersey Lottery Group, LLC (NSNJ) is the lottery growth management services provider selected by the New Jersey Lottery to supply game design, sales, marketing, and various other services under a 15-year contract extending through June 2029. International Game Technology (IGT) and Scientific Games (SGMS), the world’s leading gaming companies, are members of NSNJ and provide services that help NSNJ support the New Jersey Lottery’s operations. Most recently, NSNJ helped the New Jersey Lottery set a new annual sales record of $3.29 billion and attain the highest level of independent certification for its Responsible Gaming program.

Overview

 

We are currently seeking a Social Media Specialist to support the growth of the New Jersey Lottery’s fan base and encourage on-going positive conversations with all followers on our social media outlets. This position plays a crucial role in delivering  the brand strategy and tone while supporting a consistent voice in the space for New Jersey Lottery and all related products. This position requires a customer service driven, self-starter with a great attitude.  Ideal candidate should excel in a fast-paced environment and demonstrate expertise across social media platforms and success metrics/evaluation.  This individual will be expected to stay abreast of emerging social trends with a high-level awareness of regional competition and relevant  pop-culture news/stories for brand alignment and development. Impeccable written communication, creative writing, and organizational skills required. Candidate should thrive in a team environment as this position requires extensive collaboration on campaigns with a wide range of internal and external stakeholders. 

Responsibilities

  • Responsible for the execution of all social media strategy on behalf of the New Jersey Lottery.
  • Manage day-to-day community engagement and communications
  • Provide input and support in designing brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals
  • Manage multiple monthly sweepstakes and contests including scheduling, player entry tracking, winner selection and prize fulfillment
  • Coordinate social outputs with internal content resources, product team, field promotions, advertising, interactive and sales teams
  • Liaise with Media and Advertising agencies  to maintain consistent campaign messaging on social channels
  • Define and own reporting metrics and KPIs for the Lottery’s social channels; preparing weekly and monthly reports for senior staff members and New Jersey Lottery client
  • Responsible for social listening and communicating player chatter and trends to the wider teams as applicable
  • Monitor activity across all channels and address issues as needed during--and occasionally outside of traditional business hours. This includes (but is not limited to) issues with Livestream drawing on Facebook, high rolling Jackpots and large wins by New Jersey players
  • Analyze social stats using data management platforms to inform strategy behind paid social material and content direction
  • Work with all internal stakeholders to develop, maintain, and communicate social media calendar
  • Operate within New Jersey Lottery guidelines including, but not limited to New Jersey Lottery’s Marketing Code of Conduct, and Responsible Gaming guidelines while executing social programs, promotions and giveaways
  • Provide social support for New Jersey Lottery’s field Promotions team as needed
  • Other duties as assigned

 

Qualifications

  • Bachelor’s Degree and/or equivalent years of successful work experience.
  • 1-2 years of experience in digital or social media required
  • Customer service experience preferred
  • Photoshop preferred

 

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

 

 

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit www.igt.com.


Nearest Major Market: Trenton
Nearest Secondary Market: Philadelphia