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Social Media Specialist

Location: 

Trenton, NJ, US, 08648

Requisition ID:  3553

About Northstar New Jersey Lottery Group:
Northstar New Jersey Lottery Group, LLC (NSNJ) is the lottery growth management services provider selected by the New Jersey Lottery to supply game design, sales, marketing, and various other services under a 15-year contract extending through June 2029. International Game Technology (IGT) and Scientific Games (SGMS), the world’s leading gaming companies, are members of NSNJ and provide services that help NSNJ support the New Jersey Lottery’s operations. Most recently, NSNJ helped the New Jersey Lottery set a new annual sales record of $3.29 billion and attain the highest level of independent certification for its Responsible Gaming program.

Responsibilities

The Social Media Specialist develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction.

  • Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to create “buzz,” drive traffic and generate sales.
  • Gathers and translates ideas into profitable, promotional marketing campaigns.
  • Administers and executes online promotions.
  • Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs.
  • Works with corporate marketing team to maximize existing marketing initiatives and develop new ones.
Qualifications

Education:

  • Associates degree is required; bachelor's degree preferred.

Experience:

  • 1-5 years of related experience is required.
Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

 

 

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit www.igt.com.