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Field Marketing Representative 1


Trincity, TT, __

Requisition ID:  15050

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit



Under the direction of the Retail Manager the Field Marketing Representative’sresponsibility is to develop sales building plans to increase sales, to establish and maintain effective working relationships with lottery retailers and key accounts in a designated territory, maximizing compliance. This position will be under directsupervision of the Retail Supervisor, who will provide advice on their territory and contributes to the quality of customer service and the achievement of sales targets.


• Continual analysis of the performance of your retailers to determine growthopportunities. 

• Support the development of the Trade Marketing strategy in your area to achieve therequired sales targets for your agent base.

• Develop and execute innovative sales initiatives in their zone to increase IMG, Online, Social Spaces and Commercial Service sales. 

• Develop monthly sales target by agent by Decile for your agents and track their progress week.

• Provide agent specific action plans on a weekly basis to your Supervisor showinggrowth objective by category.

• Collaborate with Procall to ensure your retailers have the right stock level for eachIMG price point including base games and New games. 

• Implement retailer best practices merchandising and visibility standards in your zone. 

• Provide infield sales training to operators/ agents on how to upsell IMG, SSG and CS products. 

• Deliver and display all relevant promotional materials at the retail location are in goodcondition

• Delivery all NLCB bulletins to the agents and ensure they sign for receiving on theagreed sign off form.

• Ensure all agents have the required amount of consumables needed to run theirbusiness until your next visit based of your visit cycle.

• Completes special projects directed by the Company/Lottery.  

• Assists lottery personnel with retailer troubleshooting/chronic retailer issues



• Minimum education - 5 O’ levels including Mathematics and English Language

• Essential special training requirements in a sales environment


• Years’ Experience - 3 - 4 years

• Must have a Heavy “T” driver’s license, to be able to carry out the function of a sales representative


• Proficiency in Microsoft Office, Excel and Power Point

• Understanding trade covered and route management

• Must be able to influence and communicate effectively with lottery retailers

• Must always comply with lottery and company’s policies and procedures

• Must be able to speak clearly and persuasively with strong interpersonal and presentation skills.  

• Effective time management and organizational skills

• Excellent written/verbal communication skills with attention to accuracy.

• Must be able to work independently, take initiative, assume responsibility, and makedecisions in an effective and efficient manner.

• Ability to maintain strict confidentiality and discretion.

• Ability to take direction and prioritize as needed.

• Must be able to produce written materials that are clear, concise, and easilyunderstood

• Must be able to lift and carry up to 40 pounds

• Must have a Heavy “T” driver’s license, to be able to carry out the function of a sales representative 

• Acceptance of a need on occasion to work a six-day work week.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership




IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit

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