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Social Media Specialist III- Trenton, NJ


Trenton, NJ, US, 08648

Requisition ID:  12914

About Northstar New Jersey Lottery Group:
Northstar New Jersey Lottery Group, LLC (NSNJ) is the lottery growth management services provider selected by the New Jersey Lottery to supply game design, sales, marketing, and various other services under a 15-year contract agreement through June 2029. International Game Technology (IGT) and Scientific Games (SGMS), the world’s leading gaming companies, are members of NSNJ and provide services that help NSNJ support the New Jersey Lottery’s operations. Most recently, NSNJ helped the New Jersey Lottery set a new annual sales record of $3.29 billion and attain the highest level of independent certification for its Responsible Gaming program.


The Social Media Specialist develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction.

  • Responsible for the planning and execution of all social media strategy on behalf of the New Jersey Lottery.
  • Manage day-to-day community engagement and communications
  • Provide input and support in designing brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals
  • Manage multiple monthly sweepstakes and contests including scheduling, player entry tracking, winner selection and prize fulfillment
  • Create social outputs with internal content resources, product team, field promotions, advertising,interactive and sales teams
  • Manage paid media strategy and support with the Lottery’s current Media buying agency. 
  • Define and own reporting metrics and KPIs for the Lottery’s social channels; preparing weekly and monthly reports for senior staff members and New Jersey Lottery client.
  • Responsible for review and management of creative agency’s social media campaign assets.
  • Responsible for social listening and communicating player chatter and trends to the wider teams as applicable
  • Monitor activity across all channels and address issues as needed during--and occasionally outside of traditional business hours. This includes (but is not limited to) issues with Livestream drawing on Facebook, high rolling Jackpots and large wins by New Jersey players
  • Analyze social stats using data management platforms to inform strategy behind paid social material and content direction
  • Work with all internal stakeholders to develop, maintain, and communicate social media calendar
  • Operate within New Jersey Lottery guidelines including, but not limited to New Jersey Lottery’s Marketing Code of Conduct, and Responsible Gaming guidelines while executing social programs, promotions andgiveaways
  • Provide social support for New Jersey Lottery’s field Promotions team as needed
  • Other duties as assigned


  • Bachelor’s Degree and/or equivalent years of successful work experience.
  • 5+ years of experience in digital or social media required
  • Experience with Social Media management platforms (Sprout, Hootsuite etc)
  • Customer service experience preferred
  • Photoshop required

Keys to Success

  • Building collaborative relationships
  • Decision making
  • Drive results
  • Foster innovation
  • Personal energy
  • Self-leadership






IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit

Nearest Major Market: Trenton
Nearest Secondary Market: Philadelphia

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