Marketing Specialist iGaming

Overview:

IGT PlayDigital marketing team is looking to recruit a Marketing Specialist for Malta team, with a focus on casino games roadmap promotions and go-to-market plan execution.
The Marketing Specialist will promote slots/games both to the general market and directly with operators (in collab with commercial/product), applying relevant marketing GTM tactics to maximize support for game launches and overall operator adoption.  

What You’ll Do:

•    Participates in commercial and product calls focused on product release & GTM ( refer to "go to market") identifying product release milestones, part of the joint roadmap exercise. 
•    Plans Games GTM and breaks down tasks for other marketing stakeholders. 
•    Increases product knowledge with in-depth sessions on understanding features and client benefits.  
•    Maximizes creative opportunities together with commercial and product teams, brainstorms. 
•    Proactively identifies opportunities to maximize product exposure, awareness and interest in the market. 
•    Builds and executes Games GTM including creative/campaign proposals and competition watch, plus rest of the GTM tactics including tiered system, all communications, events, network and direct promotions.   
•    Selects appropriate GTM tactics (social, video, events, streamers, campaigns etc.)  
•    Coordinates production of relevant collateral including game videos, designs, roadmaps, social media updates and website content in collaboration with design team, communications manager and other internal stakeholders.
•    Follows competition to ensure we keep competitive differentiation and advantage.
•    Sets and updates relevant OKRs (Objectives & Key Results), produces analysis and reports back.   
•    Maintains GTM Roadmap, regularly syncs with key commercial and product stakeholders. 
•    Ensure key messages across all touchpoints in collaboration with communications manager.

About You:

•    You are self-driven, able to work on own initiative, accountable and organized
•    You are ambitious, looking to learn and grow as marketing professional
•    You have a passion for promoting casino technology and games

What We’d Prefer:

•    Experience in Casino (including operator CRM or Affiliate marketing) and general Gambling knowledge is an asset

Diversity, Equity and Inclusion

We believe that a team of unique individuals creates a dynamic, modern and fun work environment. Whether language, location or life experience, IGT PlayDigital recognizes and celebrates differences between team members. Our colleagues enjoy inclusive engagement through our 7 global Employee Impact Groups; Women’s Inclusion Network (WIN), Advancing Cultural Education (ACE), PRIDE, NEXGEN, Wealth of Wisdom (WoW) and Superabilities at IGT. We’re also the three-time Top-Ranking Gaming Supplier in the All-In Diversity Project; a Best Place to Work according to the Human Rights Campaign and the Disability Equality Index; and the 2023 D&I Award winner at the Women in Gaming Diversity Awards-London.

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