Marketing Specialist II

Responsibilities

Overall objective & purpose

• Provide sustained developmental and marketing support for the NLCB’s Instant Money Games (IMG) category
• Own the implementation of onsite and mass media sales promotions
• Compile performance analysis of the brands’ performance and the network which supports it
• Implement strategies which would lead to the achievement of the business objectives

Principal duties & responsibilities

Develops strategies aligned with company objectives for IMGs

• Develops sales and communication objectives along with the relevant customers
• Develop and manage the sales and marketing budgets for IMGs
• Monitor, review and report on sales and profitability performance, expense and brand activity results
• Work closely with advertising agencies and suppliers to ensure maximum value for advertising investments
• Perform financial feasibility studies on all tactical and central initiatives planned and return on investment analysis post-execution
• Assist with the development of brand research strategies and implementation of all research projects
• Work with the Trade Marketing Specialist and Retail to ensure that point of sale strategies is driven as designed
• Develop promotional strategies to support brands and ensure that sales targets are met
• Support with the execution of trade audits to gather market intelligence and use same to advise strategies to improve brand positioning
• Preparation and publication of vital media and agent communications for the brand. This includes agent award presentations and public relations initiatives.
• Designs and maintains a database of information on the brand to report on observed trends, cycles and sales drivers
• Responsible for presenting with ticket supplier to ensure accurate and timely processing of all instant ticket orders. Communicates all major brand activities with all collaborators including the NLCB.
• Ensures that inventory of Instants tickets is closely supervised to protect against stock out situations and advise on reorder points
• Engages, encourages and galvanizes the organization around the Brand vision, position and strategies, so they are clear in bringing them to life in their areas of functional expertise
• Perform any additional duties and responsibilities as assigned
• Work with Business Analysis Unit on game enhancement, concepts, brand research to measure the impact and effectiveness of marketing activities including but not limited to promotions, incentive programs with at retail outlets, advertising campaigns and point of sale materials 
• Lead the product planning and development of game tickets inclusive of all documentation, design and printing
• Work with the research team to develop methodology to measure the impact and effectiveness of marketing activities, including promotional activity, incentive programs, advertising campaigns and point of sale materials
• Develop project plans for execution of brand initiatives based on the marketing strategy and implement deliverables in accordance with agreed timelines
• Prepare all request for approval documents for submission to the customer
• Develop and broadcast media and agent communication materials for the brand
• Lead all aspects of all activities that impact the brand
• Perform additional duties and responsibilities as assigned by supervisor

Qualifications

ACADEMIC BACKGROUND

• Minimum qualifications:
• A Bachelor’s Degree or equivalent experience in Marketing or Business Administration
• Post Graduate qualifications in a relevant field would be an asset

Experience

• A minimum of two (2) years’ experience in a similar position

Essential requirements

Basic Knowledge & Skills

• A consistent record of aggressive, innovative. Advertising and Promotional activities in brand or service marketing/sales/trade marketing.
• Proficiency in Microsoft Office
• Standard requirements for research and analysis
• Experience with data analysis
• Understanding territory covered in order to ensure that the appropriate lottery games are being sold
• Influence and communicate effectively with lottery personnel and lottery retailers
• Align with lottery and company’s policies and procedures
• Speak clearly and persuasively with strong social skills.
• Expresses self well in group or in one-to-one conversations
• Strong inventory managements skills
• Produce written materials that are clear, concise and easily understood
• Effective time management and organizational skills
• Familiarity with best marketing and social media practices
• Excellent written/verbal communication skills with attention to accuracy.
• Work independently, take initiative, assume responsibility, and make decisions in an effective and efficient manner.
• Ability to maintain strict confidentiality and discretion.
• Strong interpersonal and self-management skills.
• Ability to take direction and prioritize as needed.
• At all times align with company policies, procedures and instruction

Keys to Success

Problem resolution, Results orientation, Communication, Teamwork, Self-management, Innovation Generator, Personal energy, Planning and organization, Project Management, Customer focus, Analytical thinking, Flexibility, Adapting to change

#LI-GD1

Competencies