Marketing Specialist II

Location:

Port of Spain, TT, __

Requisition ID: 13930

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

Responsibilities

We are looking for an experienced Facebook Media Manager to support Acquisition and Re-engagement efforts. You will manage, grow, and optimize global multi-channel campaigns to support DoubleDown's new Classic Slots app. This role will focus on Acquiring new players and converting lapsed players to payers through paid media. You will be online marketer with knowledge of the mobile gaming marketing space, passion for data and the ability to collaborate with internal stakeholders to develop highly effective campaigns.

Please note, company-paid relocation assistance is not being offered at this time.

Qualifications

Associate or Bachelor's degree
2+ years of experience in Facebook buying
Strong ability to move quickly and adapt within a direct response business model
Demonstrated capacity for original thinking and independent initiative
Ability to wear both strategic and tactical hats
Experience managing six+ figure budgets
Strong analytical & reporting skills
Ability to collaborate with internal stakeholders and external partners/teams
Able to pass a Security Background Investigation

Preferred:

Experience with Facebook buying (via Business Manager or 3rd party PMD)
Knowledge of 3rd party mobile app tracking
Experience or knowledge of CPC and CPE buying

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.