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Lottery Sales Representative


Mishawaka, IN, US, 46545 IN Statewide, IN, US

Requisition ID:  15036

IGT Indiana, of IGT, partners with the State Lottery Commission of Indiana to maximize net income to the State of Indiana in a socially responsible manner through the sales of Hoosier Lottery tickets.  Generating more than $1.5 billion in sales annually, IGT Indiana is responsible for marketing, product development, sales, technology, and operations functions for and on behalf of the Hoosier Lottery.


IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit


Lottery Sales Representatives are responsible for establishing, developing, and maintaining effective working relationships with the Hoosier Lottery and IGT personnel along with theirassigned customer base. Duties will include, but not be limited to, maximizing sales through merchandising, point of sale placements, inventory management, retailer training, and promotional execution in a socially responsible manner. Delivering on sales and cost budgets while achieving company profit goals. Small Format stores are identified as any outlet except grocery or big box stores. In some situations, geography will dictate the inclusion of select large format locations into a Small Format territory.


This role will primarily focus on the following areas in Indiana: Colombia City, Warsaw, Plymouth, North Manchester 


1. Primary store-level salesperson to small format accounts such as convenience stores, liquor stores and all other non-large format accounts. May also cover Route Service accounts as assigned.

2. Ensure retailer is meeting Full and Available goals through effective management of Self-Service equipment, including optimization as needed.

3. Responsible for maximizing sales through execution of Business Plan initiatives

4. Merchandising activities in assigned accounts. 

5. Merchandises the Hoosier Lottery products through inventory and plan-o-gram management following all guidelines established in the Monthly Execution Guide.

6. Executes Point of Sale plan and any added Shopper Marketing initiatives.

7. Provides insight regarding lottery products delivering feedback to sales management. 

8. Channels ideas and suggestions for new promotional and permanent merchandising elements to appropriate personnel.

9. Discuss Quarterly Retailer Incentive goals with each Retailer by conducting Retailer Business Reviews.

10. Utilizes all reporting available to ensure we maximize retail space available to deliver the most effective level of Access Points.

11. Develops and executes sales promotions within individual retail outlets to maximize tower displays and on-counter presence.

12. Support monthly new game launches to achieve activation goals.

13. Upholding the Retailer Lottery Contract policies and procedures.

14. Assists Division Network Specialist as needed with licensing process.

15. Maintains accurate Sales Wizard information and data.

16. Performs other related duties as required, may help with Optimization Projects in the assigned District.

17. Travel within assigned territory almost 100% of time worked.


Minimum Education

• Bachelor’s Degree in business, sales/marketing or related field. Equivalent years of education and successful work experience in wholesale or retail sales (preferably in route sales) or equivalent experience may substitute for formal training where appropriate.

† Years’ Experience

• Minimum of 3 years of related retail sales, consumer package goods and relevant marketing experience.
† Essential special training requirements

• Valid drivers’ license required.


● Sales closing skills.

● Ability to establish and maintain effective relationships with contacts in retail outlets, customers, and the public.                            

● Basic accounting, bookkeeping or record keeping skills.
● Must be able to speak clearly and persuasively with strong interpersonal skills.
● Expresses self well in group or in a one-to-one conversations.
● Must be able to produce written materials that are clear, concise and easily understood.
● Effective time management and organizational skills.
● Must be able to synthesize, frame and position sales and marketing concepts in a compelling, persuasive manner   in order to effectively convey product benefits, key selling features and differentiation.
● General understanding of lottery transactions and how the lottery operates.

● Proficiency in Word, Excel, and Power Point.


• Required to work flexible hours, potential weekend activities when needed.

• Extensive daytime travel is required.

• Must be able to lift and carry up to 50 pounds.

• Must have a driver’s license, be able to perform routine vehicle maintenance and understand vehicle reporting requirements.

• Must be available to stand for extended periods of time.

• Must be able to stay overnight for state sales meetings or as necessary.



IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.


At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $37,500 - $115,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.


Base pay is only one part of our Total Rewards program.  Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses .  In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.


IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit

Nearest Major Market: South Bend

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