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Manager Marketing


Louisville, KY, US, 40202

Requisition ID:  15280

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit



CANDIDATE MUST LIVE IN OR NEAR LOUISVILLE, KY.  This role is on site 3x/week.



IGT is looking for an experienced digital marketing professional to be responsible for driving the strategic direction and day-to-day marketing operations, and support services for the digital lottery product with our customer at the Kentucky Lottery. In this role, the individual will be accountable for crafting and implementing the overall marketing plan for digital lottery channel, build player base growth and delivering on key important metrics. 


We are looking for a consensus-builder with passion, energy, and insightfulness, who can challenge the status quo and bring fresh ideas and an analytical approach. This person pays close attention to detail to a growing portfolio of digital products for the Kentucky Lottery.



•    Formulate strategic growth plan for our digital lottery program and develop initiatives to deliver that plan in collaboration with IGT and Kentucky Lottery stakeholders.
•    Define and implement marketing plan for player acquisition, activation and retention.
•    Act as the primary point of contact for the customer for all marketing, promotional, and content matters.
•    Plan and present a promotional plan that will positively influence key KPIs while staying within budget. Define and implement data-driven content strategy.
•    Oversee management of the Lottery ecommerce website, including all content and product placement.  Identify areas for opportunity to improve the digital user experience for Lottery players.
•    Plan and implement digital lottery support policies and procedures with the goal of error-free operations and outstanding customer service.
•    Coordinate with data analysts to provide regular, important metric reporting on product performance to Lottery.  
•    Identify industry trends and incorporate into ongoing growth strategies.  Challenge the status quo to bring new new insights and approaches to the portfolio.
•    Collaborate optimally with cross-functional team members to identify and implement customer experience improvements and issue resolution.  Advance technical concerns appropriately.



•    5+ years proven expertise in digital marketing or e-commerce. Gaming industry experience strongly preferred.
•    Bachelor’s degree, or equivalent, in marketing, business, communications, or related field required. Masters Preferred. 
•    Strong customer-facing experience with a focus on the customer lifecycle and lifetime value.  
•    Ownership demeanor regarding products and performance – takes ownership of problems, opportunities and requests and finds solutions
•    Excellent time-management and organizational skills
•    Ability to communicate and build consensus among internal and external clients and stakeholders.
•    Strong analytical and problem-solving skills
•    Open-minded towards the ideas and views of others, give as well as welcomes feedback, contribute to building team spirit, and mentor others to succeed.
•    Highly motivated, organized, able to multi-task and work under tight deadlines.
•    Strong people skills: ability to interact with a wide range of personalities. 

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership


IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.


At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $60,989 - $200,500. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.


Base pay is only one part of our Total Rewards program.  Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses .  In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.


IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit

Nearest Major Market: Louisville

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