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Sales Manager (Gaming)


London, GB, W1H 5BT

Requisition ID:  12760

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit


The Role

The PlayCasino Sales Manager (Europe) is responsible for identifying, selling, and onboarding new customers and ensures a coordinated approach, working with Compliance, Product, Account Management, Legal and Finance teams. The PlayCasino Business Development Manager works across time zones and geographic locations as appropriate.



  • Closing all European sales opportunities that are in progress and growing a relevant pipeline for new opportunities
  • Growing new business through attending trade shows, conferences, and industry research
  • Creating sales plans for new top tier casino operators
  • Aligning with wider IGT’s land-based and lottery sales teams to identify new customer opportunities
  • Proactively establishing and cultivating key relationships within the gaming industry to anticipate potential opportunities
  • Applying the business sales strategy to ensure revenue growth through new clients
  • with a focus on increasing the speed of opportunities through the sales funnel and
  • which includes the selling of the entire PlayCasino portfolio, including proprietary content and aggregation
  • Supporting the overall sales and business development efforts, providing the correct information required to maximize coverage across all potential avenues of distribution; this includes sales into new customers in new markets
  • Maintains intelligence on industry activity, partnerships, regulation and key business trends and opportunities
  • Working with Marketing function and product experts on sales collateral, as well as marketing and positioning strategy
  • Reporting of closed deals, sales pipeline and revenue forecast to reporting manager
  • Documenting and recording of opportunities and related activities in company CRM tools



  • Experience within and passion for the online gaming industry
  • International travel to trade shows, conferences and customers within Europe, as and when required
  • A passion for games and ancillary products
  • Experienced and competent in negotiation, presenting to internal and external clients as well as drafting proposals and business cases
  • Ability to develop strong working relationships across levels and functions, while working independently
  • Excellent communication skills in English and in at least one additional European language
  • Proficient in MS Office (Word, Excel, PowerPoint)

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership





IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit

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