Marketing Communications Specialist I

Location:

Las Vegas, NV, US, 89113

Requisition ID: 14961

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

Responsibilities

IGT PlayDigital is excited to present the opportunity to join our PlaySports team, which has the most successful B2B sports betting platform offering in the US. Our team is pursing a long-term vision to bring world-class full-service sports betting solutions to every casino in every state and tribal territory of the US by using IGT’s assets in this diverse marketplace, including our deep customer relationships, coast-to-coast licensing and our unrivaled global resources, experience and technical capabilities. You will be able to craft compelling propositions and editorial to engage and attract users to our US Sports-Betting application. The candidate should also be comfortable working with numbers and use data to drive decision making to decide on content themes and editorial angles in their role. Be comfortable with creating User Acquisition centered content.

What You'll Do

Manage content of customer facing apps and screens
Collaboration with content team
Configuring IGT systems back-end
Monitor exposure and effectiveness
Dissemination of sport content sheets
Propose content strategy improvements
Connect with customers via established live channels
Collaborate with new customers to develop launch plan
Additional input of marketing concepts, and layout of sporting information
Advise customer when adding relevant new content to the app and customer facing screens
Participate in team meetings and contribute to team strategy roadmap
Perform any other duties given by Head of the book

About You

Immersion with core concepts and tasks in relationship marketing (creation and management of CRM campaigns), performance marketing (such as targeting, optimization, segmentation)
Ability to demonstrate creativity and passion for excellence in driving positive returns for promotional and marketing activities
Curiosity about and enthusiasm for Sports and Sports Betting is valuable but not essential
Excellent time-management skills yet agile and able to work in a constantly evolving environment
Outgoing, positive, and forward thinking
Unbeatable communication skills
Excitement to immerse yourself in a hard-working environment as part of a small, but fast growing, team
Must be able to obtain a NV Gaming License
Proven capabilities and experience in data-driven consumer-facing marketing and promotions, in any relevant sector
Great organizational skills

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $44,100 - $99,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.