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Market Research Analyst II


Las Vegas, NV, US, 89119

Requisition ID:  15094

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit


Be part of a progressive market research team with a leader in the casino gaming industry. IGT is looking for an energetic and outgoing market research professional to help conduct research projects on casino games, markets, and customers. 

The Market Research Analyst will work with the market research team to run an efficient program which keeps both the budget and the company’s overall goals in mind. They will be responsible for ensuring that each project yields actionable results which will be used to inform product decisions at all levels of the organization. 

Specific tasks and responsibilities include, but are not limited to, the following:
•    Overall design of project specifications and methodologies for qualitative and quantitative market research projects, including creation of project-specific materials such as market research briefs, surveys, and fielding plans
•    Programming of online surveys
•    Conduct in-field interviews with players and customers 
•    Design, coordinate, and execute all phases of market research projects, including logistics, fielding, analysis, and creation of deliverables
•    Production of intelligible and comprehensive analytical reports
•    Ensure transparent, consistent communications with internal stakeholder teams and external partners

Who you are:
o    Motivated self-starter who is passionate about growing their market research career
o    Confident in providing input and sharing ideas with the team
o    Team player who is comfortable wearing different hats and working with people at all levels of business from diverse backgrounds

Work Location:
This is a hybrid position based in our Las Vegas, Nevada office (onsite 2-3 days per week).


Minimum Qualifications:
o    2+ years’ experience in commercial or academic research (design and execution)
o    Qualitative and quantitative market research experience
o    Bachelor’s degree in Social Sciences, Human Factors, Statistics, Research Methodologies, or similar
o    Proficiency with Microsoft office applications (PowerPoint, Excel, and Word)
o    Outstanding verbal and written communications skills 
o    Excellent analytical and strategic thinking skills
o    Strong organizational and time management/prioritization skills
o    Ability to multi-task while maintaining strong attention to detail
o    Highly motivated, collaborative attitude
o    Able to work across business verticals in a collaborative, cross-functional manner
o    Ability to travel to fieldwork locations (local, domestic, and international)
o    Ability to work flexible hours, including some evenings

Preferred Qualifications:  
o    Experience in the casino gaming industry
o    Hands-on experience moderating in-depth interviews, focus groups, and similar
o    Successful completion of a professional moderator training program (Riva, Burke, etc.)
o    Ability to type verbatim notes in real-time
o    Data analysis experience (either SPSS or Excel)
o    Survey writing and fielding experience
o    Online survey programming experience: Qualtrics, Survey Monkey, etc.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership



IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.


At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $50,482-$115,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.


Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

Nearest Major Market: Las Vegas

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