Brand Manager II

Location:

Kingston, JM, 5

Requisition ID: 13678

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

Responsibilities

The Brand Manager designs and executes brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis.

Responsible for brand-level development including market analysis, product acquisitions, and brand management.
Manages marketing materials to establish product branding and messaging.
Develops and implements product education, publication and other promotional activities to communicate product positioning and lifecycle development of products to customers.
Applies consumer insight and market research to determine new marketing and product opportunities.
May work in partnership with cross-functional teams in linking the brand to efforts by marketing, product marketing, marketing communications or other departments or units within the organization.

Qualifications

Education:

Bachelor's degree; an advanced degree is preferred.

Experience:

5 years of work experience; 2 years of related experience is required.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.