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Retail Sales Rep II


Indianapolis, IN, US, 46202

Requisition ID:  11154

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit

Overall Objective and Purpose

Lottery Sales Representatives are responsible for establishing, developing, and maintaining effective working relationships with the Hoosier Lottery and IGT personnel along with theirassigned customer base. Duties will include, but not be limited to, maximizing sales through merchandising, point of sale placements, inventory management, retailer training, and promotional execution in a socially responsible manner. Delivering on sales and cost budgets while achieving company profit goals. Small Format stores are identified as any outlet except grocery or big box stores. In some situations, geography will dictate the inclusion of select large format locations into a Small Format territory.


1. Primary store-level salesperson to small format accounts such as convenience stores, liquor stores and all other non-large format accounts. May also cover Route Service accounts as assigned.

2. Ensure retailer is meeting Full and Available goals through effective management of Self-Service equipment, including optimization as needed.

3. Responsible for maximizing sales through execution of Business Plan initiatives

4. Merchandising activities in assigned accounts. 

5. Merchandises the Hoosier Lottery products through inventory and plan-o-gram management following all guidelines established in the Monthly Execution Guide.

6. Executes Point of Sale plan and any added Shopper Marketing initiatives.

7. Provides insight regarding lottery products delivering feedback to sales management. 

8. Channels ideas and suggestions for new promotional and permanent merchandising elements to appropriate personnel.

9. Discuss Quarterly Retailer Incentive goals with each Retailer by conducting Retailer Business Reviews.

10. Utilizes all reporting available to ensure we maximize retail space available to deliver the most effective level of Access Points.

11. Develops and executes sales promotions within individual retail outlets to maximize tower displays and on-counter presence.

12. Support monthly new game launches to achieve activation goals.

13. Upholding the Retailer Lottery Contract policies and procedures.

14. Assists Division Network Specialist as needed with licensing process.

15. Maintains accurate Sales Wizard information and data.

16. Performs other related duties as required, may help with Optimization Projects in the assigned District.

17. Travel within assigned territory almost 100% of time worked.


Minimum Education

• Bachelor’s Degree in business, sales/marketing or related field. Equivalent years of education and successful work experience in wholesale or retail sales (preferably in route sales) or equivalent experience may substitute for formal training where appropriate.

†Years’ Experience

• Minimum of 3 years of related retail sales, consumer package goods and relevant marketing experience.

Essential special training requirements

• Valid drivers’ license required.


Essential Special Training Requirements

● Sales closing skills.

● Ability to establish and maintain effective relationships with contacts in retail outlets, customers, and the public.                            

● Basic accounting, bookkeeping or record keeping skills.
● Must be able to speak clearly and persuasively with strong interpersonal skills.
● Expresses self well in group or in a one-to-one conversations.
● Must be able to produce written materials that are clear, concise and easily understood.
● Effective time management and organizational skills.
● Must be able to synthesize, frame and position sales and marketing concepts in a compelling, persuasive manner   in order to effectively convey product benefits, key selling features and differentiation.
● General understanding of lottery transactions and how the lottery operates.

● Proficiency in Word, Excel, and Power Point.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit

Nearest Major Market: Indianapolis