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Marketing Specialist- Wallingford, CT


CT Statewide, CT, US

Requisition ID:  11654

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit

Overall Purpose and Objective

This position is responsible for designing and administering marketing research functions supporting sales, product development, strategic planning and IGT customers.  These functions include market segmentation, product testing, primary research, and in-depth retailer analysis including terminal placement strategies, advertising/promotions and trade-style/key account reviews.  This individual performs a wide range of duties in support of these objectives including development of software tools, presentations, survey and research project design and implementation and other research functions as assigned.  This position is also responsible for designing and implementing training programs for Lottery personnel as required by contract.


  • Assists the Instant Ticket Product Manager and Account Team on researching instant ticket sales for assigned jurisdiction; uses data to help determine strategic planning for games and recommendations.
  • Assumes primary responsibility for market research support projects as directed.
  • Designs and administers complex analyses for retailer distribution and placement, sales performance, market segmentation and advertising/promotion strategies.
  • Designs and oversees test marketing sessions to test new products and concepts.
  • Assists in the development of strategic business plans through trend analysis, competitive research, primary research and industry tracking.
  • Prepares and delivers presentations to customers and staff to solicit and present research requirements and findings.
  • Conducts analysis of internal IGT operations, including cost-benefit relationships, to support strategic planning and optimization of site operations.
  • Update Tel-Sell Procedures Handbook and coordinate the inclusion of Warehouse and Marketing procedures.


  • BA required, MBA preferred, plus 3 years’ marketing experience and two years lottery experience.
  • Must possess excellent communication and organizational skills.
  • Excellent verbal and written communication skills 
  • Computer skills required with an established proficiency in a sales database and Excel.

Keys to Success

  • Building collaborative relationships
  • Decision making
  • Drive results
  • Foster innovation
  • Personal energy
  • Self-leadership


IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.


At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $37,500 - $115,500. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.


Base pay is only one part of our Total Rewards program.  Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses .  In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.


IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit