Digital Marketing Specialist

Location:

Austin, TX, US, 78754

Requisition ID: 16945

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

Overview

IGT Texas is seeking a Digital Transformation Marketing Specialist to drive the evolution of our marketing strategies. This role will blend creative storytelling with technical expertise, leveraging HTML, CRM systems, analytics platforms, and digital tools to enhance customer engagement, optimize trade marketing, and drive sales enablement.

Responsibilities

Digital Marketing, Animation & HTML Development

•   Develop animated content for digital campaigns, in-store monitors, and promotional tools.
•   Utilize HTML, CSS, and JavaScript to create and optimize digital screens at retail and email/push notification marketing.
•   Work with developers and designers to ensure 2nd chance portal and mobile UX/UI integrates digital experiences effectively.
•   Engage with Texas Lottery Scratch Ticket Coordinator and IMARCS to execute 2nd Chance IMOs

Mobile App & Digital Innovation

•   Oversee the development and marketing of mobile applications, ensuring a seamless omnichannel experience.
•   Use CRM-integrated mobile strategies to personalize player journeys and drive engagement.
•   Enhance and evaluate mobile analytics to measure campaign effectiveness and optimize digital marketing strategies.

Key Tools & Technologies

•   CRM Systems: Salesforce, LeanPlum, Microsoft Dynamics
•   Analytics Platforms: Google Analytics, Adobe Analytics, Power BI, Tableau
•   Content & Animation: Adobe Creative Suite (After Effects, Premiere Pro), Canva, Figma
•   Web & Email Development: HTML, CSS, JavaScript, WordPress, HubSpot

Qualifications

•   5+ years of experience in digital marketing, CRM management, trade marketing, or sales enablement.
•   Strong expertise in CRM systems, analytics platforms, and marketing automation tools.
•   Experience in email marketing and digital campaign optimization.
•   Knowledge of HTML, CSS, and JavaScript for digital marketing assets.
•   Ability to work cross-functionally with creative, sales, and technology teams.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

#LI-JM1

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $40,887 - $115,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.