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Market Research Analyst (Gaming)


Watford, HRT, GB, WD18 8YG

Requisition ID:  6794

IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.

Role Overview

This position is responsible for marketing and analytics functions which support sales, strategic and marketing planning, product development, and IGT customer needs with the goal of facilitating same store sales growth and winning new business opportunities. This role will be primarily focused on internal sales reporting and building and maintaining sales forecasts for key accounts as well as aiding the development of customer presentations. Other functions may include historical market analysis and lottery game recommendations, retailer analysis, promotional analysis, market segmentation, marketing planning and support of primary research for new products and games.

This role is a member of a team of analysts that performs a wide range of duties in support of these objectives including administration of internal databases, use of demographic segmentation and other secondary databases and research, information development with other marketing professionals including site personnel, creation of presentations, formation of sales forecasts for new or existing business opportunities, and other functions as assigned.


Due to our international structure, IGT provides you with a challenging multicultural environment where you can use your initiative and contribute to the realization of the company’s targets. IGT strongly believes in personal development and invests continually in training and coaching.


•    Prepares and maintains sales forecast models for key accounts on a regular basis as well as building sales forecast models with multiple inputs for irregular business development opportunities
•    Prepares materials for customer presentations.
•    Assembles weekly internal sales reports with data gathered from various sources.
•    Part of a team of analysts who maintain internal databases, create custom reports, and generate case studies and other such analyses in support of customer product and marketing plans, product research and other company objectives.
•    Consolidates results of various analyses for use in modeling sales growth opportunity, optimal product distribution and placement, and market segmentation.
•    Assists in the preparation of forecasts for new lottery launches, modifications, and existing or new lottery opportunities utilizing case studies and industry trends.
•    Supports in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking.
•    Helps with market research development and analysis in order to support recommendation development, and presentations for selected customer accounts and products.



•    BA or BS in a quantitative discipline such as Mathematics, Statistics, Finance, Economics, Engineering or Computer Science preferred.
•    2-4 years’ experience in required in a similar field (i.e. management consulting, investment banking, corporate strategy, business analytics or market research) 
•    Significant Excel proficiency is a must.
•    Specialized software – especially Tableau, Python or R – experience is a plus.
•    Strong abilities in statistical and data analysis preferred.
•    Excellent verbal and written communication and presentation skills.
•    Strong organizational skills and detail oriented.


Expected Role Behaviour

•    Drive results to achieve high-quality work results regardless of work complexity
•    Build collaborative relationships both internally and externally
•    Decision making to identify and understand situations; identify opportunities to proactively resolve
•    Personal energy to proactively address situations and adopt a positive approach; resilience in front of change and obstacles
•    Self-leadership to continuously learn and develop yourself
•    Foster innovation


Company Benefits


•    Challenging projects using cutting-edge technologies
•    Continuous professional growth
•    Excellent working conditions and Class-A office
•    Budget for learning, sport and other perks
•    Pension 
•    Life insurance x 3 
•    Income protection 
•    Travel Insurance
•    Private medical 
•    Private dental 
•    25 days holiday


Life at IGT


-    12,000 employees
-    Freedom and autonomy to work how you want to
-    Many employees been here at IGT for 10, 15, 20+ years
-    Market Leader in field
-    US$6B revenue
-    Lots of opportunity for development
-    Very good working conditions 
-    Informal work environment
-    Global Footprint
-    Continuously work with leading-edge Technology
-    IGT’s GameTouch™ 20 Wins Lottery Product of the Year at the International Gaming Awards (2019) 
-    We are IGT: 





IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit