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Sr. Manager Marketing, Sales & Analytics


Providence, RI, US, 02903

Requisition ID:  6944

IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. 


IGT is committed to fighting the COVID-19 pandemic. All newly hired employees at IGT must receive the final dose of the COVID-19 vaccine before they begin work unless they are approved for medical or religious accommodation.

Overview & Responsibilities

This position is responsible for marketing and analytics functions which support sales, strategic and marketing planning, product development, and IGT customer needs with the goal of facilitating same store sales growth. These functions include historical market and lottery game analyses and recommendations, retailer analyses, sales forecasting and analyses, promotional analyses, market segmentation, marketing planning, customer consultation and support of primary research for new products and games. In addition to customer facing activities, this position will also be responsible for evaluating the data strategy of the same store sales team and providing recommendations for stream lining  and improving data analytics across the group.

•    Development of strategic plans to grow revenue and profits for assigned accounts.
•    Designs and oversees the execution of complex retail analyses for use in modeling sales growth opportunity, optimal product distribution and placement, and market segmentation.
•    Directs the preparation of forecasts for new lottery launches, modifications, and existing or new lottery opportunities utilizing case studies and industry trends.
•    Evaluate current data utilization process and provide recommendations for improvement.
•    Participate in shaping the future data.
•    Interfaces directly with other internal departments, and site personnel to develop and present analyses, results, forecasts, and recommendations.
•    Collaborates with site personnel in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking.
•    Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution.
•    Assists with market research development and analysis in order to support recommendation development, and presentations for selected customer accounts and products.
•    Ability to integrate with cross functional teams and lead where necessary.


•    BA or BS in a quantitative discipline such as Mathematics, Statistics, Finance, Economics, Engineering or Computer Science preferred.
•    Work Experience ideally in consulting, investment banking, corporate strategy, business analytics or market research with demonstrable results and career progression.
•    Some direct personnel management preferred.
•    Excel and Powerpoint expertise is a must.
•    Tableau experience a plus.
•    Strong abilities in statistical and data analysis.
•    Excellent verbal and written communication and presentation skills.
•    Strong organizational skills, with ability to prioritize work and manage multiple deadlines.
•    Must maintain a high sense of ownership, be self-motivated with initiative, and be able to effectively direct a team from project start to project completion.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership




IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit

Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island