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Customer Insights Analyst

Location: 

Providence, RI, US, 02903

Requisition ID:  9052

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

IGT is committed to fighting the COVID-19 pandemic. All newly hired employees at IGT must receive the final dose of the COVID-19 vaccine before they begin work unless they are approved for medical or religious accommodation.

Overview

We’re looking for a Customer Insights Analyst who will have a key role in uncovering powerful consumer insights with qualitative/quantitative research methods to help influence and shape the iLottery product marketing strategy. The Senior Market Research Specialist is also responsible for providing insights and trends on market technology and customer behavior focused on digital issues. This role will become the point of contact for all things iLottery. In this position, you will work closely with the Director Market Research & Insights Italy & iLottery Global and team as well as with the VP, Market Insights & Account Planning

Responsibilities

  • Coordinate requests for market research and analysis and in particular iLottery, developing and executing an annual iLottery plan for approval by VP PlayLottery
  • Manage, supervise, and when needed execute all phases of market research studies (qualitative and quantitative) carried out both with the support of external agencies and completely in house
  • Manage brief collection/preparation, project design, methodology selection, questionnaire and moderation guide preparation/review, analysis, report writing, and presentation to stakeholders (when needed)
  • Manage relationships with external agencies and partners (data & insight providers included)
  • Manage regular direct contact with iLottery Product Management to answer specific needs, providing case studies and industry trends analysis and best practices benchmarking to support the development of strategic marketing plans
  • Run desk analysis and use primary and secondary sources to fully understand and assess omnichannel digital market, and customer behavior (with current and future view)
  • Define, develop, and update a database for Market/technology trends, customer insights and customer behavior focused on digital topics
  • Assemble periodic internal reports based on analysis insights, with data gathered from various sources
  • Assist with proposal materials for iLottery opportunities. Manage iLottery research budget
  • Undertake ad-hoc non-iLottery research projects as directed.

Nice to Have

  • Understanding of current economic and consumer trends and their impact on business decisions
  • Experience of marketing analytics tools and processes
  • Proficiency in data visualization & business intelligence software (Tableau, IBM Cognos Analytics), statistical analysis and survey software (SPSS, Qualtrics, Cvent Survey Solutions), Marketing Intelligence platforms (Environics ENVISION5
  • Familiar with survey building tools such as Getfeedback, SurveyMonkey, Toluna, etc.
  • Second language to English ideally Spanish and/or Italian

Education and Experience

  • University degree in statistics, business, marketing, economics, or related subjects
  • At least 5/6 years of relevant work experience in market research in highly complex, data-driven companies
  • Valuable expertise/knowledge in digital and lottery market is preferred

Keys to Success

  • Building collaborative relationships
  • Decision making
  • Drive results
  • Foster innovation
  • Personal energy
  • Self-leadership 

 

#LI-REMOTE

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island