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Marketing & Communications Specialist

Location: 

Las Vegas, NV, US, 89113 Reno, NV, US, 89521 Providence, RI, US, 02903 Las Vegas, NV, US, 89119 Providence, RI, US, 02903 Reno, NV, US, 89521 Reno, NV, US RI Statewide, RI, US Reno, NV, US, 89521 NV Statewide, NV, US

Requisition ID:  9417

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

About the Role

We are looking for a talented and energetic marketing professional to join our PlayDigital/Sports Betting team to assist in the development and execution of industry-leading campaigns, sales enablement material, and various customer-focused communications.

Our successful candidate will be a proactive team member who consistently seeks out ways to improve process, efficiency, and effectiveness of content geared toward growing our B2B Sports Betting customer base.  To succeed, you’ll need knowledge and experience in integrated marketing communications and branding, with very strong creative and technical writing skills.

You will play a pivotal role in the delivery of content that directly impacts sales, supporting various roles with content gathering, editing, review tracking, and publishing of content that will drive the IGT PlaySports brand and business forward.

What You'll Do

  • Support the team with cross-channel B2B collateral, delivering the materials necessary for product launches, such as product literature, video scripts, and internal communications
  • Assist with the creation, approval, and delivery of social content, email campaigns, blog posts, and additional content to support overall product marketing messaging and thought leadership.
  • Partner with appropriate customers, third-party vendors, licensors, internal management teams, business units, sales/operations, communications, creative services, web services, and others as required
  • Route various team projects through the appropriate approval process
  • Upload, deliver, and/or publish final deliverables through various channels including IGT.com (Sitecore), direct email (Salesforce Marketing Cloud), social media (LinkedIn, Sprout Social), and sales enablement channel (Seismic)
  • Oversee IGT.com and LinkedIn content posts and updates
  • Run reports and gather analytics to measure efficacy of various deliverables and channels
  • Assists with tradeshow activities including organizing sales materials, ordering merchandise, printing marketing collateral, developing brand image and executing promotions

About You

  • 3+ years of experience in Marketing or related field
  • Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field.
  • Passionate about writing with proven copy writing skills across all forms of communication including, but not limited to, traditional print (e.g. product literature, advertisements, direct mail), digital (e.g. social media, web copy, web advertisements, blog posts), trade publication releases
  • Excellent communication and presentation skills with an ability to summarize information or share details based on assessment of situation
  • Familiarity with Social Media Marketing and Event Management is preferred
  • Experience and / or aptitude for working with marketing automation and CRM software
  • Experience and / or aptitude for working creative design software e.g. Photoshop, Illustrator, InDesign
  • B2B marketing experience within a fast-paced, deadline-driven environment

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

 

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#LI-REMOTE

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.


Nearest Major Market: Las Vegas