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Content Manager


Las Vegas, NV, US, 89113

Requisition ID:  7645

IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. 


IGT is committed to fighting the COVID-19 pandemic. All newly hired employees at IGT must receive the final dose of the COVID-19 vaccine before they begin work unless they are approved for medical or religious accommodation.


IGT is excited to offer a prestigious position to build and lead its newly created PlaySports B2B sportsbook services, based at the IGT campus in Las Vegas.  


The successful candidate will be joining an IGT PlaySports business team which already has the most successful B2B sports betting platform offering in the US. We are pursuing a long-term vision to bring world-class full-service sports betting solutions to every casino in every state and tribal territory of the US by leveraging all IGT’s assets in this diverse marketplace, including our deep customer relationships, coast-to-coast licensing and our unrivalled global resources, experience and technical capabilities. 


You will be able to craft compelling propositions and editorial to engage and attract users to our US Sports-Betting application. 


The candidate should also be comfortable working with numbers and use data to drive decision making to decide on content themes and editorial angles in their role. Be comfortable with creating User Acquisition centered content.


Manage content of customer facing apps and screens

  • Collaboration with content team
  • Manage any ongoing promotions and bonuses
  • Monitor exposure and effectiveness
  • Monitor for promotion abuse
  • Propose improvements to head of the book
  • Communicate with the customer via established live channels
  • Inform customer on significant movements in the book
  • Inform customer on particular players, betting trends or potential bonus abuse
  • Inform customer when adding relevant new content to the app and customer facing screens
  • Advise customer on actions for large or suspicious bets
  • Participate in team meetings and contribute to team strategy roadmap
  • Perform any other duties given by Head of the book.


Proven capabilities and experience in data-driven consumer-facing marketing and promotions, in any relevant sector.

  • Familiarity through direct involvement with core concepts and tasks in relationship marketing (such as creation and management of CRM campaigns), performance marketing (such as targeting, optimisation, segmentation).
  • Able to demonstrate creativity and passion for excellence in driving positive returns for promotional and marketing activities.
  • Interest in and enthusiasm for Sports and Sports Betting is valuable but not essential.  
  • Excellent time-management skills yet agile and able to work in a continuously changing environment.
  • Outgoing, positive and forward thinking.
  • Be excited to immerse yourself in a hard-working environment as part of a small, but fast growing, team.
  • Will be Required to Gain a NV Gaming License

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit

Nearest Major Market: Las Vegas