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Marketing Data Specialist


Lakeland, FL, US, 33815

Requisition ID:  6824

IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.


IGT Global Solutions delivers data-driven insights and recommendations to help guide its customers in maximizing their bottom-line revenues.  This role is essential to ensuring that the Marketing Intelligence team has up-to-date and accurate information from which to provide our customers sound analytics and timely product information.


  • Acquire essential lottery instant “Scratch-off” game data and other pertinent lottery data through a variety of available sources including direct contact with lotteries, internal information resources, lottery and other gaming websites, lottery collector websites, governmental websites, trade publications and other channels.
  • Continuous capture of new game data including attributes, prize structure information and game graphics via internal resources such as working papers and external resources.
  • Manually key collected information into the Marketing Intelligence Unit’s comprehensive Instant Games database.
  • Edit and update data within the comprehensive Instant Games database.
  • Organize, maintain and reformat weekly updated instant game sales files provided through a variety of channels, including state lottery sales reports, IGT site sales reports, IGT internal databases, and other sources. 
  • Provide assistance to the Database Manager by ensuring file formatting and naming conventions are conducive to automated data loading.
  • Internal employee and customer contact to facilitate data completeness, timeliness and accuracy
  • Update standard informational spreadsheets and PowerPoint slides to the most current information available.
  • Update game information to customer-facing websites
  • Update periodic hardcopy trade publication data into usable electronic format.
  • Maintain vigilance in identifying new informational sources to enhance the quality of our industry and competitive data.
  • Administrative support on behalf of the Marketing Intelligence Director.



IGT Global Requirements
Follow all policies such as Code of Conduct, Confidentiality, Information Security, Environmental Compliance, etc

Education Required 
High School Diploma or equivalent required

Experience Required 
Minimum 1-2 years’ experience in data entry, administrative or similar role

Skills Required 
Working knowledge of computer systems and efficient Internet search capability
Intermediate math skills required
Demonstrated proficiency using Microsoft Excel
Excellent verbal and interpersonal skills
Strong attention to detail and accuracy

Preferred Education, Experience or Skills 
Associates Degree or higher preferred
Proficiency with Microsoft PowerPoint a plus
Proficiency with Adobe Acrobat editing and data conversion tools a plus



IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.


Nearest Major Market: Lakeland