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Associate Event Execution Manager

Location: 

Indianapolis, IN, US, 46202

Requisition ID:  8808

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

IGT is committed to fighting the COVID-19 pandemic. All newly hired employees at IGT must receive the final dose of the COVID-19 vaccine before they begin work unless they are approved for medical or religious accommodation.

Objective and Purpose

The Associate Event Marketing Execution Manager position will focus on effective execution of event activationsensuring the strategic sponsorship event marketing vision created by team leaders achieves maximum results on behalf of the Hoosier Lottery. A regular cadence of marketing events creates brand equity, engaging trial and engagement opportunities with players, and on-site sales opportunities. This marketing team role reports and works closely with the Event Marketing Manager, and creates compelling, innovative community partnerships and executes successful, fun and entertaining promotional event activations. Responsibilities include relationship building, successful execution of events from beginning to end (planning, overseeing, implementing, and analyzing sponsorship and retail event activations), ability to abide by policies and analyze results, management of event/promotional staff, and collaborative engagement with peers. The marketing team is a full 360 organization including brand management, media and advertising, public relations, retail, interactive/digital/social, promotions, and graphic services competencies.

Responsibilities

• Manage event marketing/promotional team members consisting of 12-18 part-time staff.

• Work with the Event Marketing Manager and Sr. Manager of Public Relations, Sponsorships and Event Marketing to gain awareness on upcoming sponsorship and retail event activations. Work directly with Regional Promotion Specialists to coordinate the event activations and logistic needs across the state.

• Coordinate day-to-day event logistics, including but not limited to A/V needs, staff scheduling, communication to event volunteers, transportation, attire, and event set up.

• Schedule mascot appearances and maintain handling, cleanliness, transportation, and repairs of all mascot uniforms.

• Assist with procurement of promotional merchandise.

• Manage staff apparel inventory for the entire organization.

• Assist in the pre and post analysis of partnerships and promotions to determine overall effectiveness and return-on-investment. 

• Oversee the fulfillment of promotional ticket and coupon requests.

• Ensure all sponsorship benefits are received and in compliance with sponsorship contracts.

• Act as on-site event manager as needed by performing event activation duties at Hoosier Lottery sponsored events.

• Perform other required tasks as assigned.

Physical and Travel Requirements

• Position requires travel across the State of Indiana to a variety of promotional events.

• Position requires responsibility of display set-up/take-down, movement of promotional supplies.

Management

Direct Job Reports: Part-Time Event Staff (12-15)
Indirect Job Reports
Indirect Reports (influenced)

Qualifications

• Bachelor’s degree or equivalent years of successful work experience.

• 5+ years of marketing experience with specific emphasis in event and sponsorship strategy planning and implementation.

• Must have valid driver’s license and be able to pass motor vehicle record check.

• Must be available to work weekends, some holidays and during the Indiana State Fair.

• Strong work ethic, excellent time management and organizational skills, and detail oriented.

• Excellent verbal and written communication skills with ability to build good working relationships.

• Ability to plan proactively months in advance, effectively work under tight deadlines and manage projects independently.

• Knowledge of and ability to handle and balance money transactions accurately. 

• Proficiency in Microsoft Office Applications.

• Working knowledge of social media marketing for business.

• Creative skills that can develop, modify and execute event marketing promotional concepts and strategies.

• Knowledge of Hoosier Lottery retail and POS strategies, products and components a plus.

Benefits

• Health, Vision, and Dental Insurance

• Life and Accident Insurance

• Employee Assistance Program

• Paid Parental Leave

• Educational Assistance Program

• Wellness Program

• 401(k) Savings Plan with employer matching

• Learning and Development Program

• Flexible schedule with work-from-home option

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.


Nearest Major Market: Indianapolis