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Paid Media Specialist


Atlanta, GA, US, 30303 Providence, RI, US, 02903 Providence, RI, US, 02903

Requisition ID:  9567

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit

About the Role

IGT is looking for a Paid Media Specialist for an exciting role to join our growing and vibrant Growth Marketing Services team. As a crucial member of our B2C full-service digital marketing operations solution, you will lead customer-centric strategies for multi-product iLottery and online real-money gaming customers. The Paid Media Specialist is responsible for ensuring that the iLottery new player acquisition program is operating efficiently, effectively and driving the desired results. This includes providing support in the planning, design, launching and analysis of online player experience and paid marketing campaign performance. The ideal candidate will be highly motivated, proactive, with excellent technical, interpersonal and communication skills.

What You'll Do

  • Design, manage and execute effective customer acquisition campaigns across Paid Social (Facebook/Instagram), Paid Search (Google, Bing), and other ad platforms.
  • Provide creative solutions to optimize KPI metrics, including CPM, CPC, CTR, ROAS, etc.
  • Q/A all campaigns prior to deployment for accuracy in ad copy, links and tagging.
  • Effectively manage the budget across paid channels for maximum results.
  • Monitor ongoing campaign performance in UI & Google Analytics. This includes measurement toward key performance indicators and goals.
  • Work with customer to build campaign marketing assets.
  • Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing ad copy, CTAs, customer segments, look alike audiences, customer match and new features intended to drive performance lift.
  • Drive message and content personalization using available customer data such as customer behavior and transaction history.
  • Constantly look for new ways to improve overall paid media programs through new technology, tools, partners, trends and standard methodologies.
  • Demonstrated ability to build and maintain excellent working relationships with clients and internal teams.

About You

  • Bachelor’s degree in Communications, Marketing, Business or related field.
  • Minimum 2+ years of experience managing paid campaigns. Including but not limited to Google Ads, Bing Ads, Facebook Ads.
  • Experience with Google Tag Manager is a plus.
  • Excellent leadership, project management, collaboration skills and the ability to drive results.
  • Ability to proactively manage multiple projects and adaptable to changes in a fast-paced work environment.
  • Experience in delivering integrated media campaign strategies and subsequent reporting.
  • Proven understanding of the paid media landscape and trends.
  • Digital literacy focused in Microsoft Office (Word, Excel, Outlook and PowerPoint).
  • Willingness to work as part of a team and contribute to the success of the group.
  • Excellent verbal, written, and interpersonal skills. Must be fluent in English.
  • Exhibit ability to build virtual rapport with team members
  • Customer first and efficiency of work as core values
  • Able to pass a Security Background Investigation

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership



IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit

Nearest Major Market: Atlanta